Sara Fortier

As the former UX Director for one of the top ten media companies in the US, Sara developed her expertise in human-centered approaches to design innovation through her work with Fortune 500 clients in Silicon Valley, including Apple, AT&T, and Microsoft.

Since founding Outwitly in 2016, Sara has collaborated closely with public and private sector clients across North America to transform their user and customer experiences using evolved design and research strategies. Outwitly has since grown into an agency that connects thousands of highly effective practitioners to amazing opportunities, coaches teams to greater heights, and builds communities that lift each other up.

Sara is passionate about helping organizations embrace human-centred design and leverage the transformative power of user research to inspire exceptional experiences. She is also very proud to run a woman-owned business that fosters DEI in the industry and empowers practitioners of any gender to become design leaders.

Appearances

Why (Real) User Research Is Becoming a Career Advantage for Designers (Feat. Sara Fortier)

In this episode of The Design Table Podcast, Tyler and Nick sit down with Sara Fortier to challenge the "just ship it" culture killing products. They cover why research is really about influence, how to get traction in teams that resist it, and whether AI raises or lowers the bar for designers.