Tyler White is a Principal Product Designer with 15 years of experience in B2B SaaS and fintech, helping teams scope, frame, and connect design work to real business outcomes.
Tyler White is a Principal Product Designer with 15 years of experience in B2B SaaS and fintech. He spent years obsessing over craft, pixel-perfect screens, polished dashboards, until he learned to tie design work to business outcomes. Everything changed.
Now he teaches designers to do the same. Through his newsletter The ROI of Design and his live workshop Builder Kickoff™, he helps product designers scope their work, build the business case, and be the most prepared person in the room before anyone opens Figma.
He also has a free case study skill for designers who want their portfolio to show business impact, not just process.