(Live) Senior Product Designers Solve a Real User Adoption Problem
Watch & Listen:
In this episode of The Design Table Podcast, Tyler and Nick attempt something different: a live, real-time brainstorm where two senior product designers tackle an actual business problem — low feature adoption and poor upgrade conversion.
Companies keep shipping features that barely anyone uses. New tiers launch and… crickets. PMs blame “awareness” while designers blame “UX,” marketing blames “messaging,” and leadership wonders why revenue isn’t moving.
Tyler and Nick figure out why this happens, why most teams under-invest in feature communication, and how design, product, and marketing can work together to drive meaningful adoption without becoming sleazy or spammy.
They walk through upsell flow strategy, segmentation, in-app nudges, email sequencing, pricing psychology, ROI calculators, freemium tier traps, and how designers can get more comfortable with selling — because no one upgrades on accident.
If you work in SaaS, design for B2C or B2B, or you’ve ever launched a feature that landed with a sad thud… this episode is a must-listen.
Watch it on YouTube
Hosts
Tyler White
Tyler White is a Principal Product Designer with 15 years of experience in B2B SaaS and fintech, helping teams scope, frame, and connect design work to real business outcomes.
Nick Groeneveld
Nick Groeneveld is a freelance UX and product designers from the Netherlands. He started his design career in 2015 and has since then worked for startups, government agencies, and corporations.
