Personal Branding for Product Designers: Overrated, Underrated, and Misunderstood
Watch & Listen:
In this episode of The Design Table Podcast, Tyler and Nick go into the chaotic world of branding. They discuss why it matters more than ever, when it’s completely overhyped, and how to make the most of it as a product designer looking to build a career.
Well-known branding moments include the Jaguar rebrand and Apple’s liquid glass 'feature'. Nick and Tyler talk about how branding decisions influence users and why some branding changes work wonders while others just cause social media uproar.
They also have quite something to say about personal branding for product designers: what it is, how to find your voice, and why soft skills don’t show up in your Figma file.
Watch it on YouTube
Hosts
Tyler White
Tyler White is a Principal Product Designer with 15 years of experience in B2B SaaS and fintech, helping teams scope, frame, and connect design work to real business outcomes.
Nick Groeneveld
Nick Groeneveld is a freelance UX and product designers from the Netherlands. He started his design career in 2015 and has since then worked for startups, government agencies, and corporations.
