Personal Branding for Product Designers: Overrated, Underrated, and Misunderstood
In this episode of The Design Table Podcast, Tyler and Nick go into the chaotic world of branding. They discuss why it matters more than ever, when it’s completely overhyped, and how to make the most of it as a product designer looking to build a career.
Well-known branding moments include the Jaguar rebrand and Apple’s liquid glass 'feature'. Nick and Tyler talk about how branding decisions influence users and why some branding changes work wonders while others just cause social media uproar.
They also have quite something to say about personal branding for product designers: what it is, how to find your voice, and why soft skills don’t show up in your Figma file.
🔸 Why branding is your biggest moat—or just overpriced vibes
🔸 What the Jaguar rebrand got wrong
🔸 How Apple’s “failures” still drive loyalty
🔸 The emotional psychology behind iconic brands
🔸 Personal branding tips for designers
🔸 The underrated power of testimonials
🔸 Social proof, client trust, and repeat work
🔸 How to niche down (without boxing yourself in)
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👋 More about Tyler and Nick
Hosts
Tyler White
Tyler White is a Senior Product Designer with over a decade of experience in UX, strategy, and business-driven design. He’s worked across startups, fintech, and SaaS, helping teams create products that convert and retain users.
Nick Groeneveld
Nick Groeneveld is a freelance UX and product designers from the Netherlands. He started his design career in 2015 and has since then worked for startups, government agencies, and corporations.
