Sketch, Ship, Scale: The Unsexy Work That Makes Great Designers
🛠️ "Design is just making pretty screens, right?"
 ...Wrong.
In this episode, Tyler White and Nick Groeneveld dive into the real (and messy) side of product design. From research and collaboration to freelancing and client communication. It's everything they don't teach you in design school.
We’re breaking down:
 ✅ How user research actually works (and why users shouldn’t design the product).
 ✅ Why rough sketches and early wireframes still matter—even in an AI world.
 ✅ Freelancing vs. in-house: the surprising trade-offs you need to know.
 ✅ How collaborating with developers (and knowing a little code) can boost your impact.
 ✅ Why side projects aren't a distraction—they're your creative playground.
 ✅ How mentorship, mistakes, and continuous learning can skyrocket your career.
If you've ever felt stuck between "designing" and "delivering real outcomes," or wondered how to stay relevant in a world moving at startup speed, this episode is packed with insights you can start using today.
🎧 Listen now and make your design career future-proof!
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đź‘‹ More about Tyler and Nick
Hosts
Tyler White
Tyler White is a Senior Product Designer with over a decade of experience in UX, strategy, and business-driven design. He’s worked across startups, fintech, and SaaS, helping teams create products that convert and retain users.
Nick Groeneveld
Nick Groeneveld is a freelance UX and product designers from the Netherlands. He started his design career in 2015 and has since then worked for startups, government agencies, and corporations.
