The 4 Real Reasons Companies Hire Designers - Part 1
Watch & Listen:
While most designers talk about “crafting delightful experiences", companies hire designers for something else entirely. And that's a problem... for designers looking to get hired.
In this episode, Tyler and Nick share the real business reasons designers get hired and how to position your case studies to prove your value.
This episode introduces a framework from business thinking applied to UX and product design careers. They discuss why companies hire designers to make money and save money, and how most portfolios completely miss this. You’ll learn how to connect UX work to revenue, conversion, adoption, and cost reduction so your case studies speak the language of business.
Watch it on YouTube
Hosts
Tyler White
Tyler White is a Principal Product Designer with 15 years of experience in B2B SaaS and fintech, helping teams scope, frame, and connect design work to real business outcomes.
Nick Groeneveld
Nick Groeneveld is a freelance UX and product designers from the Netherlands. He started his design career in 2015 and has since then worked for startups, government agencies, and corporations.
