The ROI Lie: Why Design is More Than Just Pretty Pixels
Watch & Listen:
"Design ROI is just about making things look good, right?" WRONG.
In this episode, Nick Groeneveld and Tyler White expose the ROI myth that’s been holding designers back for decades.
That's because great design isn’t just about aesthetics. It’s about stakeholder management, moving the discussion forward, and making customers feel something (even when they’re pissed off about their experience with your product).
Watch it on YouTube
Hosts
Tyler White
Tyler White is a Principal Product Designer with 15 years of experience in B2B SaaS and fintech, helping teams scope, frame, and connect design work to real business outcomes.
Nick Groeneveld
Nick Groeneveld is a freelance UX and product designers from the Netherlands. He started his design career in 2015 and has since then worked for startups, government agencies, and corporations.
